Product Planning Laboratory
Generating ideas for designs based on experiences and services
Products offer convenience to the people who use them. But, there are some devices and systems that provide services to users that offer new values or experiences. How can we design services, systems, and products that are capable of offering new experiences and values to users? We research ways to plan the best products whose state changes with the passage of time.

College of Engineering | Engineering and Design (Manufacturing Systems and Product Design Course) |
Faculty Name | Shigeru Furuya |
Academic Society | Japanese Society for the Science of Design Society of Automotive Engineers of Japan |
Keyword | Service designs, Affective value generation, Product design, Consumer behavior, Affective engineering, Product development, Data analyses, Statistics, Data mining |
Study Fields
- Engineering and design
- Information science
- Livelihood science
- Psychology
- Management engineering
For Society
In the 21st century, products are expected to have a kind of value that did not exist in the past. To generate such a value, we must think of ways to develop products based on designs that fuse engineering concepts.Research Themes
- Research on shock-absorbing structures that incorporate the attributes of corrugated cardboard
- Research on line actuators made from biometal
- Research on railway services that take advantage of the attributes of routes